Don't mean to comment late but had to say that I bought the Gatorbacks and, man, they are good quality and look super nice. Got the gunmetal gray ford emblems and they match my black truck real well and keep the spray down for sure. They are pricey but found the best price at my local Ford dealer as well and they shipped to the dealer for free too. The rubber flap is way better than rigid plastic guards. I've ripped hard plastic mudguards off on other trucks such as on a gravel road if you drop the tire in a pot hole, the downward hit to the guards is too much for the rigid plastic and off it pops. That seems to happen to the fronts more than the rears for some reason. Coverage is better on these than plastic guards I've seen too. Anyways, this thread helped me make the decision to buy these. Thanks y'all!
A few things to note: They are a serious pain to put on. "Instructions" are a single diagram that helps but watch the youtube vids jmperlik posted above. I like to do things myself but if you're not inclined to do the work, be assured your money toward dealer install is very well spent. I bought wheel well liners (for the rear of course) and installed them at the same time and I don't know if it's because my truck didn't come with liners from the factory but the single retained factory bolt, the top-most bolt on the bracket that you have to drill the hole in the liner for, just wasn't long enough. Not enough close. HOWEVER, if you're also installing the fronts (like I was), there are bolts you remove and replace with bolts from the kit and those bolts are actually the same as the ill-fitting bolt from the rear you are supposed to reuse but longer!! They install perfectly with that so do the front first and reuse those leftover bolts!!
2018 King Ranch, 3.0, Black and gray two tone