Ford has often been at the top of the truck game but they allowed RAM to get away at being the first to launch a light-duty diesel, which seems to be selling well enough, but as we get closer to the F150 Diesel launch how do you guys think this diesel will perform in terms of sales and in the hands of consumers... compared to the opposition?
I wanted to come back to touch on this subject and get it back on track. I've been watching inventory on these trucks in my area since at least February of this year. Initially I was only watching 2 of my local dealers but after about 4 months of not seeing any of the trucks move I expanded my search and watching and I'm not really seeing very many if any of them move off the lots. Of my local dealers I have only seen one move in that time. Since my expansion to other further away dealers I have not seen any move in at least the last 2-3months.
I mostly started watching to see if I could find a deal on what I want or at least something close so I don't have to order one. And to be honest now I'm really sitting it out to see what happens when Doge and Chevy diesel's start hitting the lots in a few months. I'm hoping that maybe we will see a bigger discount on these trucks. And to be honest maybe the dealers will be more motivated to move them seeing that quite a few of them will have been on their lots for a year or more in some cases. A couple of the dealers are already giving 14k in discounts on XLT's! That is getting them under 40k. The higher trims are not seeing that big of a discount so I'm holding out and I'm not really in a hurry.
What I'm really wondering though is when they all have diesel's on the lots and none of them are moving what will happen to pricing? Ford will be the only one forcing you to buy certain configurations to get one (forced in to higher option packages or trim levels) where the other two are not going to do that. So I guess time will tell but no matter what happens I will most likely get one before the end of the year or sooner depending on the deals and money of course.