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For all we know Lincoln might get back into trucks, it won't be that hard for them to do since they are part of Ford and all it takes is for Lincoln to add and change certain things. If it was a matter of them designing their own truck from the ground up... then it would be a different story.
 

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They were and last I checked they progresses far more than other brands that are bringing a truck out for the first time (or first time in a while). With what they have going on, on a commercial level, and overseas, they have enough going on that puts being the first to launch a truck in this segment in their favor.
 

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Indeed.

Ford did a great job and not just with this but with many products they're selling these days.
Fortunately the F-series truck design is relatively simple and has a long shelf life so they didn't have that much to do. I bet most people could have guessed this direction in design.
 

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Discussion Starter · #20 ·
It's something like the Wrangler in a sense. They don't have to do major overhauls on anything but just incrementally change the design slightly to keep it a bit modern and more relevant to the times.
 
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