As a "car geek" I always drive through various dealer lots as we are out and about. I notice that F150 PDS are all but nonexistent on Ford lots but go thru a GM lot and the 3.0 Duramax can be found easily at almost every Chevrolet dealer not to mention Ram Eco diesels are everywhere as well. Makes me wonder what Ford is up to? Great truck, amazing power plant but almost ZERO marketing for 3.0 PSD. I love mine and it fits the bill perfect but with the competitions inventory of 1/2 ton diesels abundant and the 3.0 PSD rare to say the least, will Ford stick with it? Are they afraid of cutting in to sales of the EB engine line-up? You cant dominate the 1/2 ton diesel market if you don't/won't put your product out there... Just my observations from here in the heart of the Midwest. Your thoughts?